Space Awareness Initiative

At Knowliom, we worked in collaboration with the Saudi Space Authority on an awareness and knowledge program for the space sector, where the Authority aims to activate its community role by raising the level of awareness and knowledge of the space sector within society.
We focused on presenting six key elements to build the strategy and identity for the space sector awareness and knowledge program in the Kingdom of Saudi Arabia. This started with studying the current situation in the Kingdom, identifying existing gaps, and analyzing proposals to bridge them. Additionally, we conducted benchmarking comparisons of best practices followed in space sector awareness programs globally. Furthermore, we developed the strategic and operational plan, as well as the necessary activities to achieve the targets, and created a dedicated identity with a media plan for each program.